Why Adult Video Networks Are Moving Toward Multiple Specialized Websites
One interesting development in online adult entertainment is the growth of multi-site networks. Instead of operating a single enormous website covering every possible category, some publishers are building several smaller platforms, each focused on a particular audience. There are several reasons for this strategy. The first is branding. A visitor can immediately understand what a niche website is about from its name, design, categories, and content. A transgender-focused platform such as 360TGTUBE serves a different audience from a lesbian-focused website such as 360LESBIANTUBE . Similarly, 360LATINATUBE focuses on Latina adult content, while 360GANGBANGTUBE organizes videos around a specific adult category. Another advantage is navigation. A single general platform might require hundreds of categories to represent every major interest. Separating some of those interests into dedicated websites allows each platform to develop a more focused structure. Networks can still mainta...